Product photo requirements for Amazon, Etsy, eBay, Shopify (2026)

Author: bgready team · Updated for 2026

Marketplace image rules change. Always verify against the official help pages linked below before you publish. This guide summarises common expectations sellers ask about when preparing product photos for Amazon, Etsy, eBay and Shopify — and how those expectations map to white backgrounds, transparency and framing.

Amazon

Amazon publishes main-image requirements for sellers. Across many categories, guidance includes:

• Pure white background (RGB 255, 255, 255)
• Product filling a large share of the image (often at least 85% of the frame for main images)
• No watermarks, logos, text overlays or inset graphics on the main image
• Accurate depiction of the product offered

Official reference (US Seller Central hub; use your region’s equivalent if you sell elsewhere):

• Amazon seller help — Product image requirements

Secondary images may show lifestyle context, scale or details. Keep the main image simple. In bgready, remove the background, composite onto pure white and use the Amazon main image size preset (2000×2000, tight subject margin) as a framing aid. See White background for Amazon.

Etsy

Etsy emphasises clear, accurate listing photos. It does not impose Amazon-style pure-white main-image rules for every category, but buyers still respond to consistent, well-lit images. Prefer:

• Sharp focus on the item you sell
• Enough photos to show scale, texture and any flaws
• Cohesive style across your shop

Official references:

• Etsy Help — How to take great photos for your listings
• Etsy Help — Listing photos (policies and technical notes evolve — confirm in your seller account help)

White or light neutrals work well for primary images; lifestyle shots fit additional slots. See White background for Etsy.

eBay

eBay expects photos that accurately represent the item, including condition for used goods. Tips commonly emphasised in help content:

• Use clear, well-lit images
• Show the actual item (especially for non-new goods)
• Include multiple angles when they help buyers decide

Official references:

• eBay Help — Picture requirements and tips
• eBay Seller Center — Photo tips (availability may vary by site)

A white primary image improves thumbnail clarity; keep documentary shots for wear and packaging. See White background for eBay.

Shopify

Shopify itself is a commerce platform rather than a marketplace with a single photo policy. Requirements come from:

• Your theme’s recommended dimensions and aspect ratios
• App Store / sales channel rules if you publish to Amazon, social or wholesale from Shopify
• Brand guidelines you set for the storefront

Practical defaults many themes handle well: square masters around 2048×2048, clean edges, transparent PNG or white JPG depending on card design. bgready’s Square · Shopify preset matches that framing. See Shopify background remover and Shopify’s own documentation:

• Shopify Help — Product media

Shared checklist for 2026

1. Read the destination’s current official help article (links above).
2. Decide transparent master vs white derivative per channel.
3. Shoot with even light; leave space around the subject.
4. Remove backgrounds once; export variants for each channel.
5. Spot-check zoom level for edge artefacts before publish.

Related: Transparent vs white background, How to shoot product photos with a phone, Remove background from product photos.